// guides
GTM playbooks from the team that automates them
Operator guides for paid ads, SEO and AI search, community and email. These are the same playbooks our agents follow — written for people, free to read.
Browse by topic
Reddit Organic Community Playbook
How to use threads, comments, profiles and AMAs to earn attention where buyers already talk — with templates, signals and a measurement dashboard.
12 min read Read the playbook →Paid ads
8 guides- paid adsGoogle Ads account strategy reviewThe cross-campaign checks a single-campaign review cannot see.
- paid adsHow to run a Google Ads campaign reviewParallel workstreams, cross-checks and decision rules for a periodic Google Ads audit.
- paid adsLinkedIn Ads campaign reviewA periodic audit framework for LinkedIn Ads campaigns.
- paid adsReddit Ads campaign reviewA periodic audit framework for Reddit Ads campaigns.
- paid adsABM through LinkedIn Ads: an operator guideFor teams that already know which companies they want to reach.
- paid adsThe Reddit Ads guideStrategy, targeting, creative, measurement and testing for Reddit Ads.
- paid adsLinkedIn Thought Leader Ads: the 2026 guidePromote people, not logos — setup, targeting and creative that turns posts into pipeline.
- paid adsThe complete LinkedIn Ads guideObjectives, targeting, formats and budgets for LinkedIn Ads in one place.
SEO & AI search
4 guides- seo & ai searchThe AEO / GEO Content Optimization GuideStructure content so ChatGPT, Perplexity and AI Overviews can extract, trust and cite it.
- seo & ai searchGEO playbook: evaluate and prioritizeHow to judge a company's GEO potential and pick the first actions that improve citations in AI answers.
- seo & ai searchGEO technical implementationMake pages crawlable, extractable and citable by AI search engines.
- seo & ai searchSearch Console CTR optimizationLift clicks from queries where rankings are already strong, using Search Console data.
Social & community
5 guides- social & communityBluesky post guideShort, conversational posts that fit Bluesky's norms.
- social & communityWhat makes a good LinkedIn postStyle and voice rules for LinkedIn posts people actually react to.
- social & communityWhat makes a good post on XStyle and voice rules for posts on X that earn replies instead of scrolls.
- social & communityReddit Marketing Strategy GuideReddit as a research, trust, demand and paid acquisition channel — and how the organic and paid sides fit together.
- social & communityReddit Organic Community PlaybookHow to use threads, comments, profiles and AMAs to earn attention where buyers already talk — with templates, signals and a measurement dashboard.
Email & outbound
1 guideNo guides match that search yet.
// glossary
GTM terms, defined in one paragraph
Short, citable definitions — each linking to the guide that goes deeper.
- GEO
- Generative Engine Optimization: making a company easy for LLM-driven products such as ChatGPT, Perplexity and Google AI Overviews to discover, trust, extract, compare and cite. GEO playbook →
- AEO
- Answer Engine Optimization: structuring pages so every section can stand alone as a citable answer, because AI systems retrieve and rank passages, not whole pages. AEO / GEO content guide →
- Thought Leader Ads
- LinkedIn ads that promote a post from a person rather than a company page, so the sponsored content carries the credibility and reach of an individual profile. Thought Leader Ads guide →
- Negative keywords
- Search terms you exclude from a Google Ads campaign so ads stop showing for queries that spend budget without converting. Google Ads campaign review →
- Core Web Vitals
- Google's page-experience metrics (loading, interactivity and visual stability) that feed both search ranking and how AI crawlers render a page. SEO & GEO on the platform →
- Search term report
- The Google Ads report of the actual queries that triggered your ads, used to find wasted spend and new negative or positive keywords. Google Ads campaign review →
- Sending domain
- A separate domain used for cold email so that deliverability problems never touch your primary company domain. Cold email campaign guide →
- ICP
- Ideal Customer Profile: the description of the companies and roles most likely to buy, used to target ads, outreach and content. ABM through LinkedIn Ads →
- ABM
- Account-Based Marketing: concentrating budget and messaging on a named list of target companies instead of a broad audience. ABM through LinkedIn Ads →
- CTR optimization
- Lifting the click-through rate of pages that already rank well, usually by rewriting titles and descriptions for the queries Search Console shows. Search Console CTR optimization →